Studio Visit with Florist Mim Fergie
We popped by the light-filled home studio of gorgeous floral designer Mim Fergie to chat creativity, fashion, and dedicated self-care while smelling all of the beautiful flowers. Thanks Mim!
What do you do?
I’m a florist and I absolutely love creating heart felt floral arrangements for weddings, events and interior spaces.
Not getting a typical 9-5 job, but building up your own business takes courage and effort. What convinced you to follow this path?
I started my first business (a small cafe) with my partner Jordan. It was something we both dreamt of, and going into it together was a lot less scary than doing it alone. We had a tonne of support from friends, family and our community which gave me the confidence to branch out on my own and start up my floral business a few years later. I love the relationships that you create in small business, and getting the chance to work and collaborate with people I admire is the best part of all.
Could you tell us about the philosophy that underpins your arrangements and business?
Floristry is my creative outlet, and a chance for me to tell a story, whether it be my own or someone else. I want to create floral arrangements that reflect a couple’s personality on their wedding day; a piece that creates conversation in a cafe, or warmth in a home. Everything I create is made with lots of love and intention.
How does the design process work for you? How do you choose your flowers and arrange them artistically?
When I’m selecting my flowers, I always think about the feeling or mood I want to create. Do I want the arrangement to be soft, delicate and floaty? Or perhaps bold, masculine and striking? Flowers are unpredictable, so I try not to obsess too much over having to have a particular flower. I love going to the market and finding unexpected flowers that work perfectly for the brief. I always start with a single colour and build the palette with a variety of flowers and foliage within that hue. When I’m arranging the flowers, I put a lot of time into preparing each stem. I pick out my favourite flowers and remove any thorns, damaged leaves and petals, and find stems with interesting shapes and quirky features. I generally start with the big, structural pieces that create movement within the arrangement, and finish with the ‘floaters’ which are often wild flowers or grasses.
Where do you work? What does the space look like?
I’ve recently relocated from my studio in South Brisbane, to a home studio. I’ve always been a morning person, and I love waking up early and getting stuck into arranging while the sun’s still rising and it’s still nice and cool. I spend a lot of time replying to emails and creating concepts for weddings, so I wanted a place that was relaxing, inspiring and where I have flexibility. My new studio overlooks the park and the river which is absolute heaven. Like the rest of my home, it’s quite neutral and minimal. It features lots of greenery, timber benches, hand made ceramics and a little nook for me to do the admin side of things
My latest collection is called Kinship. What are the most important ties you have that make you are part of?
Each week I get to create floral arrangements for some of my favourite cafes in Brisbane. I get to arrange flowers in beautiful spaces, and then sit and enjoy a coffee and some breakfast. I have a great relationship with the cafes and restaurants I provide flowers for, and I feel grateful to be still be a part of the hospitality community in some way. Life can be really fast paced and I often find it hard to slow down and switch off, so I love to spend time with family by the water. We often head down to Coochiemudlo Island or sail up the river from Corinda.